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From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

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Brigitte Bardot

Fashion trends are born on the catwalk, borrowed from street subcultures, or leave the movie screen. But often, whether something becomes popular depends on whether some celebrity will like it, who will show it to the whole world and make millions of people want to repeat the image. It was the same in the pre-Instagram era. In our new material, we talk about things that have become popular largely thanks to one star fashionista.

Britney Spears – thong show

The glamorous fashion of the 2000s is puzzling to many today, especially after the next wave of minimalism. But, like all periods of fashion history, it also returns. This is especially noticeable in the details so far – the underwear sticking out of the trousers has already returned.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Britney Spears

Britney Spears was the real trendsetter in this fashion – a singer who adored low-waisted trousers (another hit of the era), she certainly showed thongs, and it didn’t matter whether it was a stage costume or a simple appearance on the red carpet.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

The trend was supported by other icons of the zero – from Paris Hilton to Christina Aguilera. Well, today celebrities are reviving this trend – protruding thongs have reappeared both on the catwalk and in pictures for Instagram.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable
From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Madonna – low waist trousers

The aforementioned trend, of course, could not have appeared if low-waisted trousers and jeans were not in fashion. And this fashion also did not appear from scratch. The style was made popular by Madonna. Of course, these trousers have already been in trend before – they were worn by such rock and roll icons as Jim Morrison and Mick Jagger.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Kate Moss at the Alexander McQueen show in 1994

But the success story in modern fashion began with Alexander McQueen. The Bumster jeans model is believed to have been created by the designer for his first collection after graduating from St. Martins College, but it has hardly survived. However, in 1994, these jeans again appear on the catwalk in the Nihilism collection.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Alexander McQueen show in 1996

McQueen said about his design.

In the same year, Madonna appeared in McQueen’s bumsters in an MTV advertisement – and the model gained worldwide fame and quickly began to gain popularity.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Madonna

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Today, Bella Hadid and Emily Ratajkowski can be safely called the "face of the trend".

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Paris Hilton – velor tracksuits

We continue our tour of the fashionable sights of the 2000s, and another bright artifact of that era is next in line – a velor tracksuit. If someday the fashion history books look for a specific term for this trend, then you can safely use the name Paris Hilton.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Paris Hilton

The main secular diva of the era of glamor practically privatized this image, appearing in it not only on walks, but also at various events. Paris had a very extensive collection of different colors, but the most favorite was, of course, hot pink.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Rihanna – socks with shoes

On the one hand, the fashion industry lives by trends, and the verdicts of what is in and what is out are very categorical. On the other hand, this industry is quite plastic and changeable, and “sentences" change quite easily here: what used to be the height of bad taste, in a couple of decades, or even faster, can become trendy.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Rihanna

This is what happened with the combination of socks and shoes or sandals. For a long time, this "couple" was considered unacceptable and was only an excuse for jokes, but the situation has changed thanks to Rihanna. The singer, who was never afraid of bold fashion decisions, often shared similar images, and in recent seasons, socks with shoes have begun to appear regularly on the catwalk.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Bella Hadid – half open cardigans

The street style of model Bella Hadid is very recognizable and serves as an inspiration for many fashionistas around the world. Loose low-rise jeans with pockets, crop tops, leather jackets, vests – all this is included in the model’s permanent wardrobe.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Bella Hadid

Cardigans became another signature feature of Bella – the catwalk star turned an old-fashioned little thing from her grandmother’s closet into a fashionable must-have, choosing shortened models and coquettishly unbuttoning buttons. Bella wears cardigans often on her naked body.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Brigitte Bardot Off Shoulder Tops

The iconic French actress has greatly influenced women’s fashion and beauty preferences around the world. Suffice it to say that in honor of one of the on-screen heroines of Bardo, a hairstyle was named. A high bouffant with bangs in the style of Babette was a hit of the 60s and is still popular today.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Brigitte Bardot

Brigitte also contributed to fashion changes. Of course, even before her in history, women bared their shoulders – dresses with lowered sleeves were worn in the middle of the 19th century. But then women’s fashion changed more than once – the middle of the 20th century was rather characterized by modesty and chastity.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Bardo made a splash by making off-the-shoulder blouses and tops part of her signature look. The baton was then taken over by Jane Birkin. Such tops remain the favorites of fashionistas who want to create a feminine look in French style today.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Lily Rose Depp

Kate Moss – leopard print

Another thing with a controversial image in the fashion world is the leopard print. On the one hand, he was loved by the fashion icon of the 60s Edie Sedgwick, on the other hand, this pattern is associated with vulgarity. In recent years, designers have again rehabilitated animal prints – they appeared in the collections of Dior, Tom Ford, Stella McCarthey and Givenchy.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable
From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

But even before that, the fashion for leopard print was revived by Kate Moss. A fur coat, coat or accessory with such a pattern has become an integral part of the image of a supermodel back in the 90s.

Alexa Chung – Peter Pan Collar

The recognizable style of it-girl and designer Alexa Chung has always been based on classic elegant things with the addition of vintage touches. One such detail was the white, rounded Peter Pan collar.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionableFrom thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

In combination with minimalistic black dresses or retro models with small prints, it looked especially impressive. Well, fashionistas realized that the collar can become a bright detail of the image. Today, for example, large embroidered collars are back in fashion.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Kaia Gerber at Mi Miu 2020 Cruise Collection

Audrey Hepburn – ballerinas

Everyone knows that fashion is not always synonymous with comfort. To be in trend, you have to suffer in uncomfortable tight things or high heels. Therefore, generations of fashionistas are undoubtedly grateful to the actress for making ballet flats popular – comfortable and at the same time elegant flat shoes.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

Audrey Hepburn

Demand for them began to grow after the release of the film "Sabrina" in 1954. There, Audrey first appeared in her now iconic look – cropped pipe trousers and ballet flats.

From thongs to cardigans: Britney Spears, Rihanna, Brigitte Bardot and the things they made fashionable

What celebrity trends have you followed?

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