How to open a barbershop on your own?
Own hairdressing salon: three steps to a dream
A hairdressing salon or a beauty salon is rather a female type of business. Who, if not beautiful ladies, is the easiest to understand trends and fashion trends, methods of hair care and hair improvement, as well as accessories that can add even more charm to women and a masculine look to the stronger sex? But, if the question arises “how to open a hairdressing salon on your own?" there are problems that lead to self-doubt. There are financial, legal, organizational difficulties, which, however, disappear with the right approach to business.
How to open a hairdressing salon on your own: step one – finances and experience
More precisely, on the contrary, you should first gain experience and study all the nuances of the case, which will become a business direction. This is easy enough to do, albeit time consuming. You should work for a couple of years in the salon, where there really are extra-class masters. Do not think that all this time beginners are allowed a maximum of sweeping the floor or supplying tools. Those who are good with scissors and have good taste, as well as a sense of style, the masters notice almost immediately and take them as students.
Two years is enough to learn the intricacies of the profession and gain a small, but own client base. In parallel, you can do hair for those who cannot afford going to the salon, at home and at more affordable prices. In the end, "word of mouth" will play its role, and the phone of a skilled craftsman will be recorded in many notebooks or mobile phone contacts. Having "stuffed" the customer base, you can quite easily solve the main problem of any new salon or hairdresser – attendance and filling the cash desk.
Therefore, any investment will pay off as quickly as possible. Home services should be regularly expanded by learning new things. Consumables must be effective and of high quality. The ideal option is if your assortment contains something super-effective, with a “wow!” effect. Then it will not be so difficult to arouse interest and win the trust of the consumer.
If you already have the money to open your own hairdresser, you can skip the first step. But then you will have to spend more on advertising, interesting bonuses that attract customers and other events that can arouse interest in the institution. Yes, and the experience gained in the process of working in the salon will become truly useful, but you should not only learn from aces the intricacies of styling, but also, if possible, delve into organizational issues. In a word, "hard in teaching – easy in battle" – this is still the great Suvorov said.
Step two – what exactly to open something?
This is an important step – to decide on the type of your own hairdresser. Will it be an ordinary economy-style establishment, a beauty salon, a spa salon or a hairdresser with a store selling various accessories, styling and hair care products, and decorative accessories. The latter is preferable because it allows you to receive a comprehensive income. Only by deciding what exactly should be opened, taking into account the area, the solvency of the population, the main occupation and average age, you can look for the most suitable OKVED code. Based on it, the relevant documents will be drawn up.
An ordinary hairdresser should have at least three rooms – men’s, women’s and manicure, as well as a fairly spacious hall. Prices in such establishments, as a rule, are democratic, but it will not work to demand much from the masters. The list of services is small – basic haircuts, styling, hair coloring, wedding hairstyles, as well as assistance in choosing an image. A manicure master provides a range of services that depend on his qualifications and equipment.
The beauty salon, in addition to haircuts and other things, provides services of a massage therapist, makeup artist, hair and eyelash extensions, depilation and more. The policy of a decent beauty salon is such that, having entered it, the client must leave, having corrected all aesthetic shortcomings in himself. Accordingly, more space should also be used for it. The spa is all of the above plus special relaxation techniques.
When asked about how to open a hairdressing salon on your own, you should not discount the cosmetic store without leaving the cash register. It is beneficial to use it for the sale of goods for distribution and affiliate programs – cosmetics for the face, body and hair, perfumes, accessories, styling products. Without winding up an exorbitant percentage, you can receive income from retail sales, as well as a percentage under the terms of the affiliate program.
In addition, it is easier to come up with various enticing events for which customers will go to this particular beauty salon. Even the little things are important, for example, a number of perfume testers can be installed near the reception desk. At the end of the master’s work, any client can choose the scent he likes and sprinkle it on. As an option – a sample of professional shampoo or hair balm as a gift. According to statistics, 8 out of 10 customers subsequently purchase a whole bottle of fragrance that lifted their spirits or hair care products.
Step three: how to open a hairdressing salon on your own and not make a mistake?
It is worth paying attention to the internal atmosphere in the cabin. Soft music, pleasant smells, a cooler with hot and cold water in the hall, a supply of tea, sugar and coffee at the reception, fashionable glossy magazines on the table – all this has a literally magnetic effect on customers. Do not forget that, in addition to the patent for the provision of hairdressing services, there is a certain package of additional documents. In particular, these are permits from SES, fire protection, Rospotrebnadzor and so on.
The premises must fully comply with the requirements of the above services, otherwise problems are inevitable in the future. For example, a fire department representative may prohibit the operation of an establishment if the walls are covered with paper wallpaper. It is obligatory to have cold and hot water, ventilation, sewage, appropriate equipment and disposable consumables.
High-quality equipment will also greatly simplify the problem called “how to open a hairdressing salon on your own?”. It may not be the most modern, but its working qualities must be impeccable. You don’t have to immediately invest in an expensive hair dryer or the latest model washer. The main thing is that the equipment is of high quality and practical, and over time, if desired, it will be possible to purchase more stylish equipment for the external beauty of the hairdresser.
As for the staff, it is worth hiring enthusiasts in their field. Those who constantly strive for excellence, take courses, come up with something new, root for the result. The most effective payment system is mixed. A small salary should be supplemented by percentages of the work done – then there will be a sincere interest in a constant increase in the number of clients.
Careerism is the unprincipled (according to some) pursuit of personal success in any activity.
The Hungarian psychologist, psychiatrist and psychoanalyst L. Szondi, based on the results of his research, wrote that an obsessive desire to make a career may be the result of an attempt to forget a psychotrauma. Such a person moves away from solving personal problems, focusing on professional activities with the goal of career growth. The resulting psychotrauma changes the moral and ethical principles of the individual. Upon reaching the desired goal, such a person may experience an incomplete traumatic depression.[1]
A personal career plan is a personal “navigator” for a person building his career, describing goals (long-, medium-, short-term) and ways to achieve, based on personal mission, values and desired lifestyle (see example in the links section).
There is a view of career advancement as an achievement of human or professional incompetence called the Peter principle.