How to “decode” ads
It cannot be said that the authors of the advertisements are deceiving. However, they often convey facts in "special" words, and the ordinary in essence immediately begins to seem beautiful and attractive. The consumer should think about the words that describe this or that product …
Advertising specialists compose texts so that people believe that this unusual product will quickly solve this or that problem. Thus, the commodity of mass demand begins to look exclusive. The illusion of uniqueness is created. Moreover, the wording that describes the product is legal; from a legal point of view, the information is presented impeccably.
Be careful when you hear the phrases “approved", “tested”, “recommended”, etc. A common system of expert advice is an advertising technique designed to gain consumer confidence. Indeed, from more or less similar goods, he will choose the one whose quality is confirmed by some authority. However, such approval is not a reason to buy a product. Learn more about the product and from different sources.
Pay attention to the now fashionable mention in advertising of nanotechnologies and in general anything with the prefix "nano". Firstly, all these "nanoproducts" and their manufacturing companies are not related to the state corporation "Rosnanotech". Secondly, it should be remembered that there is no exact idea of nanotechnology even among scientists.
Be careful with the buzzword "innovation". Under the "innovative formulas" is not always hidden something really new and improved. Specify what is the difference between this product and the "old" samples.
Another trend – the desire for environmental friendliness – is forcing advertising professionals to place labels such as "eco", "non-GMO" and "bio" on products. In the countries of the European Union and in the United States, there are laws on uniform standards for the production of products with such stamps. There are no such documents in Russia. Therefore, eye-catching "pointers" "does not contain GMOs" are put even on products that do not have genes at all (such as water or salt). First of all, look at the composition of a product.
Do not forget about how the beauty of the sound of certain phrases can affect people. What is behind it? "Olive olive oil" instead of ordinary olive oil, "cashmere extract" instead of lanolin – a wax obtained by washing wool, "with silver molecules" – in the absence of silver molecules – when considering these and similar expressions, consumers sooner or later begin be critical of advertisements. Please note that the information provided in this way is not difficult to verify.
What if the purpose of the relationship is something unconditional for which both the man and the woman could take responsibility? What if this is… the practice of love? Love is what is within us; something for which we are responsible in both good and bad times. Love allows us to focus on our own efforts and responsibilities, as well as to notice the advantages of our partner. Too many people focus on taking something from the relationship. But, for a harmonious relationship, you need to give, take responsibility for your happiness, and then “invest” it in others.