How to open a pizza delivery business?
Everyone knows that the traditional Italian pizza dish is very popular today. Of course, where there is demand, there is supply. You can buy pizza in almost any cafe, restaurant or canteen, in many pastry shops, bakery shops and supermarkets.
Along with this, such a segment as pizza delivery http://dominos.ua/ru/where_to_buy/ to order around the clock is not sufficiently appreciated. This idea is quite consistent with the rapid development of catering services in our time. The stormy, impetuous, and often simply ragged rhythm of modern life leads to the fact that there are more and more people who do not have the opportunity to cook fully. As an additional option, takeaway sales can be provided: the client comes, places an order and soon picks it up.
The advantage of catering is that compared to classic pizzerias, they get a significant reduction in costs. No one bothers, however, to combine both approaches: to organize a small hall at a confectionery or bakery and, at the expense of relatively low costs, make a profit from two market segments at once. However, in any case, priority will remain with catering.
When organizing a pizza delivery service, one must keep in mind the weather factor: when it is cold or damp outside, there will be more orders than on clear and warm days. Thoughtful logistics are extremely important. Delivery of the ordered goods will certainly be organized as soon as possible and in the freshest possible form (otherwise, instead of income, there will be only losses). The optimal location for a catering workshop would be a large microdistrict or a business center of the city. It makes sense to consider proposals for renting premises of 60-80 square meters.
Already at the very beginning, you should take care of having all the necessary permissions. In addition to a trade patent or license, this includes a sanitary and fire permit. It is very important that these documents are drawn up before renting or buying premises. So, you should have a general project of a pizzeria and its production part separately. The best place for a pizzeria are former canteens, cafes and other similar establishments. They will already have air conditioning systems and other engineering communications by default, which will reduce costs.
Any commercial enterprise, including a pizzeria, needs advertising. One of the original options, suitable in this particular case, is advertisements on door handles. The price and assortment of pizza should be printed clearly, saving on printing is inappropriate here. The momentary benefit of paying for printing services will result in a loss of working time for dispatchers who are forced to explain small details.
In addition, it makes sense to resort to advertising in the subway and on land transport, the distribution of leaflets, inscriptions on the pavement, graffiti. A professional catering company is also inconceivable without the promotion of services in social networks, on a thematic site, in online advertising, and on forums. Accompanying advertising performs well (design and logos on the uniforms of couriers and drivers, on the transport and packaging used).
The efficient operation of the workshop where pizza is prepared implies the presence of a dough rolling machine and a special oven, a slicer, a refrigerated table (it is convenient to process perishable workpieces and products on it or leave them for a short time if necessary). The total cost of equipment will be approximately 200,000 rubles.
Work with equipment and raw materials, performance of other duties will be carried out by personnel. It is advisable to hire two dispatchers who will broadcast orders for a couple of chefs, as well as four delivery service workers. These are, of course, only the initial figures, as the business grows, they will increase. Cleanliness and finance staff should be outsourced to save on their services and hire them only when they are needed. But a qualified manager in the main state does not even hurt.
The total amount of initial expenses is approximately 0.4-0.5 million rubles. In addition to equipment, it includes registration expenses, the purchase of raw materials, repairs, rent, primary wages, advertising and services. In large cities, costs sometimes reach more than a million rubles. Those who aspire to create a trademark, and not just become “one of" the mass of faceless offices, should consider the design and style of registration.
It will be a very big plus if you do not limit yourself to pizza alone, but begin to offer a variety of types of dishes. But keep in mind that each dish must be certified, which means that you will have to pay several tens of thousands of rubles for any of them. You can reduce costs if you create a mobile pizzeria based on a truck or van (this, by the way, also simplifies the delivery process). Thick American pizza stays hot and delicious longer.
Careerism is an unprincipled (according to some) pursuit of personal success in any activity.
The Hungarian psychologist, psychiatrist and psychoanalyst L. Szondi, based on the results of his research, wrote that an obsessive desire to make a career may be the result of an attempt to forget a psychotrauma. Such a person moves away from solving personal problems, focusing on professional activities with the goal of career growth. The resulting psychotrauma changes the moral and ethical principles of the individual. Upon reaching the desired goal, such a person may experience an incomplete traumatic depression.
A personal career plan is a personal “navigator” for a person building his career, describing goals (long-, medium-, short-term) and ways to achieve, based on personal mission, values and desired lifestyle (see example in the links section).
There is a view of career advancement as an achievement of human or professional incompetence called the Peter principle.